Fruits Drama Format: talking produce for a Thanksgiving push

What it is, and what it is not

sume-fruits-drama makes a roughly 5 second vertical clip in which a Pixar-ish fruit character speaks the script you supply. The catalog description lists banana, strawberry, watermelon, mango and grape talking clips, and says it is not for multi-cut 30 second pipelines, outline review wizards or static campaign deliverables. It is one character, one line, one short clip.

That fits grocery and meal-kit promotions. US Thanksgiving 2026 is Thursday, November 26, which is 54 days from October 3. A single line from a talking grape or mango, such as the pick-up deadline or a deal, is a light format for a store feed.

One line, one run

Put the line in instruction exactly as it should be spoken and keep it short enough for a clip of about five seconds. Name the fruit. Because the Format is for a one-line performance, resist adding a second sentence.

curl -sS -X POST "https://api.sume.com/v1/formats/sume/sume-fruits-drama/runs" \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: thx-grape-01" \
  -d '{
    "instruction": "Grape character says: Order your pie by Tuesday, we sell out! Vertical 9:16.",
    "generation_spend_cap_usd": 20
  }'

Five fruits as one queue

A produce-aisle series is five clips with the same structure and different lines, which is exactly what a bulk queue is for. Bulk runs take 1 to 100 items with a concurrency window of 1 to 16, and each item is a normal run body with its own cap. The queue status completed means every item is terminal, so read counts.failed and re-queue only the failures.

Join them with the Timeline

To make one 25 second reel from five clips, hand them to Timeline 1.0, which assembles an audio spine plus ordered video slots into one MP4 at $0.10 per ceil output minute (confirm in GET /v1/catalog). Its plan route gives an unbilled estimate first. Treat the five clips as slots, and use the spine you want, since a silence spine is allowed with audio.mode: "silence".