Cost of one finished 60-second ad: four Wan clips, voice, music

One finished 60-second ad costs $7.9678 on Sume at 720p: four 15-second Wan 3.0 clips ($7.50), a 900-character voice-over ($0.0428), one Lyria music bed ($0.125), one Timeline render ($0.10) and one caption job ($0.20). At 480p it is $4.2178 and at 1080p $15.4678.

Wan 3.0 lists at $0.05, $0.10 and $0.20 per output second at 480p, 720p and 1080p (read 2026-10-07). Sume bills list times 1.25 on video-router models.

The bill, line by line

Clips dominate. The finishing lines together are small, and they do not change with resolution.

What changes the total

The clip line is 94 percent of the 720p total. Going from 720p to 1080p adds $7.50; changing the voice-over from 900 to 1,800 characters adds $0.0428.

The render bills per output minute rounded up, so a 61-second ad costs two minutes, or $0.20. Keep the cut at or under 60 seconds. The captions job is also stated for videos of at most 60 seconds, so 60 seconds is the useful ceiling for this recipe on both lines.

Wan 3.0 accepts 2 to 30 seconds per job, so two 30-second clips are also an option. The per-second price is the same, and the total clip line does not change; the difference is how many jobs you track and how much you lose when one fails.

• Draft the four clips at 480p for $3.75, approve, then re-render at 720p.
• Count voice-over characters from the final script, since the rate is per 1,000 characters.
• Reuse the music bed across ads, since its price is flat.

Splitting the clip line

The four clips need not share a resolution. Put the hook and the closing shot at 1080p and the two middle shots at 480p: 30 seconds at $0.25 per second plus 30 seconds at $0.0625 per second is $9.375, between the 480p and 1080p rows above. Check the render with the unbilled plan call before you submit it.

Retakes and the budget line

Add a retake allowance to the clip line, not to the finishing lines. If one of the four clips is regenerated once at 720p, add $1.875 and the ad becomes $9.8428. Two retakes bring it to $11.7178.

Fifty such ads at the no-retake price come to $398.3875. Write the retake rate you expect next to that figure before you submit the batch.

Before you submit

Compute the ad from the table, run the unbilled plan call on the render, and send a dry_run for the first clip. Then submit the four clips, wait for them to complete, and only then pay for the render and captions. If a clip fails it is refunded, and you have not yet spent the finishing lines on an ad that cannot be built.

Per finished minute

Because this ad is 60 seconds, the price per finished minute equals the ad total: $7.9678 at 720p. For shorter ads the finishing lines stay the same, so a 15-second ad costs $2.3107 at 720p, of which $0.4357 is finishing. See two 30-second jobs or four 15-second jobs and finishing 100 holiday ads for neighbors.