Clothing care instructions video: wash and dry steps on screen

Film the real garment and its real label, trim to one step per beat, and burn the label's wording onto the video as authored cues: "Machine wash cold. Tumble dry low. Do not iron." The video repeats the instruction for shoppers. It does not satisfy the FTC Care Labeling Rule, which is about the label attached to the garment.

The FTC page, Clothes Captioning: Complying with the Care Labeling Rule, read 2026-10-03, is the only regulatory source I read for this post. Its title is about care labels, and it says nothing about product videos or websites, so treat a video as an extra.

What the page says

The summary is limited to the page, read 2026-10-03. It is not legal advice.

Build the clip

Shoot the label in close-up first, then the washing or drying cue in a matching shot: the machine dial, the low-heat setting, the hang-dry rack. Use video trim ($0.02 per job, source must be a media.sume.com clip in your workspace) to cut one range, with duration or end but not both.

Then burn the steps with video captions, $0.20 per job for up to 60 seconds. Authored cues skip speech-to-text and work on a silent clip. One short phrase per cue stays readable on a phone.

curl -X POST https://api.sume.com/v1/video-captions \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: care-steps-tee-001" \
  -d '{
  "video_url": "https://media.sume.com/artifacts/example/care.mp4",
  "cues": [
    {
      "text": "1. Machine wash cold",
      "start": 0.5,
      "end": 4
    },
    {
      "text": "2. Tumble dry low",
      "start": 4,
      "end": 8
    },
    {
      "text": "3. Do not iron",
      "start": 8,
      "end": 12
    }
  ]
}'

Check against the label

Read the burned frames against the sewn label, character by character. Sume prints your text; it does not verify care instructions, read a label from the footage, or decide what a fabric can take. If the bright footage hides the words, the stored post on dimming a clip before captions covers it.