Black Friday avatar video, 45 seconds: $8.28 standard, $24.75 max

A 45-second Black Friday offer video on Sume Avatar 1.0 costs $8.28 on standard, about $11.03 on plus and $24.75 on max, without a product image. At 2.8 words a second that is roughly 126 words, which is a hook, three offers and a deadline.

Rates are the per-second figures in the avatar price table (read 2026-10-06). Sume reserves cost from chunk-planned billable seconds, so treat the arithmetic as a budget and read the estimate on the preview.

What 126 words holds

Black Friday copy goes wrong by listing everything. Pick the three offers a buyer will act on, state the end time once, and finish with one instruction. Everything else belongs on the landing page.

Standard or plus

The default quality is plus. Standard is cheaper by about a quarter. Use the preview to look at the first frame, then decide whether the extra quality shows in a short-lived promo. For a sale video that runs for four days, standard is often enough, and max is a choice for a hero asset you will run for months.

If you want a product on screen, add the product image: $0.194, $0.258 or $0.58 a second, so 45 seconds becomes $8.73, $11.61 or $26.10.

Writing to the length

Count before you render. A 126-word script is the target, and 140 words will run past 45 seconds at the same pace, which changes the bill. The estimate in the preview is the figure to trust, because Sume reserves credits from it.

Read the script aloud once with a stopwatch. If you are over, cut a feature, not a word from the deadline. A sale video lives on the date and the call to action.

Before you publish

Check the copy for anything you cannot back up on the day: a discount percentage, a stock claim or a shipping promise. The avatar will say exactly what the script says, and a wrong number in a video is harder to correct than in text.

Also check the first frame in the preview with the sale background in mind. A plain, uncluttered scene lets the offer carry the video, and a busy one competes with it.

Tradeoffs

One 45-second take is cheaper to approve than three 15-second ones but harder to repair. If only the last offer is wrong, you pay for the whole clip again. Splitting into shorter jobs costs the same per second and limits the redo.