Avatar quality for a 30-second UGC ad: standard, plus or max
A 30-second avatar UGC ad with a product image costs $5.82 at standard, $7.74 at plus and $17.40 at max. When each tier is worth it.
Three tiers, one script
Avatar Video has standard, plus and max quality. Plus is the default.
| Tier | Per second (no product / with product) | 30 s with product |
|---|---|---|
| standard | $0.184 / $0.194 | $5.82 |
| plus | $0.245 / $0.258 | $7.74 |
| max | $0.55 / $0.58 | $17.40 |
Which one
Review scripts at standard. Ship at plus. Use max only when a face fills the frame and the ad will run as paid media.
Sources
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