Ask YouTube shopping: get my product recommended, what to make

YouTube is adding a product recommendation guide to Ask YouTube. It has published no ranking rules, so prepare product videos that answer buyer questions.

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Nobody outside YouTube can say how to get a product recommended in Ask YouTube, because the announcement only says Ask YouTube is expanding into a product recommendation guide. What you can control is the video it might draw on: a short vertical demo per buyer question, made the same way every time. On Sume, an avatar video takes an optional product_image and runs 4 to 60 seconds.

The YouTube fact is from the Made on YouTube post for viewers and creators, read 2026-09-29; it gave no ranking, eligibility or dates. Sume facts are from the docs pages cited under Sources.

What has YouTube actually announced?

One line: Ask YouTube is expanding into a "product recommendation guide". The post, as read, did not say what feeds the guide, whether channels can opt in, or how products are chosen. Any tip that claims to know is guessing.

Which product videos are worth making now?

Whatever the guide uses, a viewer who asks about a product wants answers. Make one clip per question and title it as the question.

Buyer questions and the Sume surface that can render a clip, docs read 2026-09-29.
Buyer questionClipSume surface
Is it worth it?Presenter gives a verdictAvatar video, 4-60 s
How does it look in use?Scene with the productVideo generation
Which one should I pick?Presenter compares twoAvatar video, multi-scene

How do I make a presenter clip with my product?

Use a ready avatar and send a script plus product_image, a public HTTPS URL. aspect_ratio defaults to 9:16 and resolution is currently 720p. The docs do not say where the product appears in frame, so review the result before publishing.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: mug-verdict-001" \
  -d '{
    "avatar_handle": "my_avatar",
    "script": "Is this travel mug worth it? It kept my coffee hot for six hours.",
    "product_image": "https://example.com/mug.jpg"
  }'

Can I generate a product scene instead of a presenter?

Yes, with a video model. gemini-omni-flash-1.1 accepts 3 to 10 seconds at 360p, 720p, 1080p or 4K in 16:9 or 9:16, with native synced audio. Generated products can drift from the real one, so compare with your photos; see keep a product exact in AI video.

How do I keep the videos consistent across products?

Reuse one script frame with the product name and one benefit as the only slots, and reuse the same avatar and aspect ratio for the whole set. Avatar video accepts quality of standard, plus or max, with plus the default when omitted, so pin the same value for every clip you compare.

Add captions if the clips will play muted. Inline captions on the avatar request burns styles into the final video, and are rejected for an estimated duration above 60 seconds.

What does Sume not do here?

Sume renders files. It does not publish to YouTube, tag products, or influence Ask YouTube results.

Sources

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