Adobe forecasts Prime Day at $9.9B: re-cut the same clips for Nov 27

Adobe's holiday forecast puts Prime Day, Oct 6 to 7, at $9.9 billion in US online spending, up 9.2 percent, and all of October at $95.8 billion, up 8 percent (Adobe, read 2026-10-07). The clips you made for this week's sale are the cheapest raw material for Black Friday. A trim at $0.02 and a caption re-render at $0.20 give a new cut for $0.22.

What Adobe forecast

The figures are Adobe's forecast, published before the event, and they are not results. Adobe's page I read gives the totals for the period and does not break them down by seller or by category for this event.

Prime Day's second day is today, Oct 7. Black Friday is Nov 27, which is 51 days from today. That is long enough to learn from the sale and short enough that you should start now.

Adobe also gave a forecast of $275.1 billion for Nov 1 to Dec 31, up 6.7 percent. October is the warm-up inside that year, so the clips you make now serve both months.

What to keep from a sale clip

Before the sale clips go out of date, pull out what you can reuse. Use this list as a start.

• The first 3 seconds of the best hook, trimmed with a video trim job at $0.02.
• The product shots with no price on screen, so they can carry a new offer.
• The audio bed, if the sale clip had one and you own the rights.
• The caption style that kept people watching, restyled with a new line.

Cost of a re-cut against a new clip

Prices on Sume: a video trim job is $0.02. A caption job is $0.20 for a video of up to 60 seconds. The two together make $0.22 for a new cut of an existing clip. With a Timeline render at $0.10 to join two pieces, a new ad is $0.32.

For 10 clips, that is 10 x $0.22 = $2.20 for trims and captions, or 10 x $0.32 = $3.20 with a join. The same 10 as new 5-second Omni clips at 720p would be 10 x $0.625 = $6.25 before captions.

The trim keeps the picture and the sound of the source, and the caption job writes the new line. Check one frame at the caption time before you upload, so that an old price from the sale does not remain in the picture.

When not to re-cut

A re-cut keeps the picture, so it keeps the weakness of the picture. If a sale clip did poorly because of the opening shot, a new price line will not fix it. Make a new hook for that case and keep the body.

Record, today, which clips led in the sale. Write down the clip, the date and the reason you think it worked. In six weeks you will not remember.

Also keep the sale-specific clips away from the Black Friday ad set. A clip that shows a Prime Day price or logo is a mistake in a Black Friday ad.