20-second Sume avatar video, max tier: $11.00 or $11.60
A 20-second Sume Avatar Video on the max tier costs $11.00, or $11.60 with a product image. Rates $0.550/s and $0.580/s, read 2026-10-09.
A 20-second talking-avatar video on the max tier costs $11.00 without a product image and $11.60 with one. The rates are $0.550 and $0.580 per second.
Same length, three tiers
Sume Avatar Video is priced per output second by tier; the catalog lists the three tiers and the product-image surcharge per second (read 2026-10-09). The avatar itself is a one-time $0.95 and is not included below. Avatar Video accepts scripts of 4 to 60 seconds, so a 20-second video is inside the window.
| Tier | No product image | With product image | Product image adds |
|---|---|---|---|
| standard | $3.68 | $3.88 | $0.20 |
| plus | $4.90 | $5.16 | $0.26 |
| max | $11.00 | $11.60 | $0.60 |
What it adds up to
Ten 20-second videos on max cost $110.00 without a product image. Adding the avatar creation fee of $0.95 for one new presenter makes the first ten $110.95.
Start on standard for scripts you are still editing and move up a tier for the final render. Sume reserves the full price at submit, so the number above is also the balance you need.
Sources
Related posts
More in Sume Avatar 1.0
- 20-second Sume avatar video, plus tier: $4.90 or $5.16
A 20-second Sume Avatar Video on the plus tier costs $4.90, or $5.16 with a product image. Rates $0.245/s and $0.258/s, read 2026-10-09.
- 20-second Sume avatar video, standard tier: $3.68 or $3.88
A 20-second Sume Avatar Video on the standard tier costs $3.68, or $3.88 with a product image. Rates $0.184/s and $0.194/s, read 2026-10-09.
- 20-second AI welcome clip: $3.68 to $11.00 on Sume, Griffin-Lite waits
Tavus says Griffin-Lite is not open to customers. A recorded 20-second Sume avatar welcome costs $3.68 standard, $4.90 plus, $11.00 max; Fabric 720p is $3.75.
- 30-second Sume avatar video, max tier: $16.50 or $17.40
A 30-second Sume Avatar Video on the max tier costs $16.50, or $17.40 with a product image. Rates $0.550/s and $0.580/s, read 2026-10-09.
Written by Sume